Post by account_disabled on Feb 27, 2024 0:43:41 GMT -5
The email automation that allows us to accompany the main purchase of a mattress with secondary purchases linked to some accessories . Cross Selling Strategy Cross Selling Strategy The accessory used for Cross Selling in this case are cushions. The idea is as simple as it is truthful those who have purchased a mattress may be inclined to make a further purchase which will likely concern products related to the mattress. Pillows and quilts are the most popular but we could also offer bed bases and beds.
This is to say that Cross Selling is much less limited than Up Selling the possibilities for crossselling are Iran Mobile Number List much more numerous because the limit is only the catalog of connected accessories. In this sense in fact the creation of packages with the combination of the main product and accessories is very vast. Marketing Automation flow Marketing Automation flow The automation flow as we can see from the figure above is intuitive . days after the main purchase of a mattress the customer is contacted by a newsletter offering the purchase of accessories. Too easy Maybe but simplicity sometimes pays off.
The results of email automation are more than positive we generated over of extra turnover during the month of April with this type of campaign. the Average Order Value is not particularly difficult if we have a structured marketing strategy with Up Selling and Cross Selling functions behind us . To learn more about the Case Studies we recommend you take a look at our works Barco Reale and Baldiflex . If however you need other ideas for your strategies we recommend reading our articles on BB Marketing and the use of Chatbots . Analyze your online presence. Figma the perfect web design tool for designing your site WORDS Alice Bresci READING TIME minutes In this article we see how.
This is to say that Cross Selling is much less limited than Up Selling the possibilities for crossselling are Iran Mobile Number List much more numerous because the limit is only the catalog of connected accessories. In this sense in fact the creation of packages with the combination of the main product and accessories is very vast. Marketing Automation flow Marketing Automation flow The automation flow as we can see from the figure above is intuitive . days after the main purchase of a mattress the customer is contacted by a newsletter offering the purchase of accessories. Too easy Maybe but simplicity sometimes pays off.
The results of email automation are more than positive we generated over of extra turnover during the month of April with this type of campaign. the Average Order Value is not particularly difficult if we have a structured marketing strategy with Up Selling and Cross Selling functions behind us . To learn more about the Case Studies we recommend you take a look at our works Barco Reale and Baldiflex . If however you need other ideas for your strategies we recommend reading our articles on BB Marketing and the use of Chatbots . Analyze your online presence. Figma the perfect web design tool for designing your site WORDS Alice Bresci READING TIME minutes In this article we see how.